Brooke Bulloch, RD (BSc) | President at Food to Fit Nutrition Inc.
NON-DIET DIETITIAN PROVIDING EVIDENCE BASED MEDICAL NUTRITION THERAPY, INTUITIVE EATING COUNSELING, AND MEDIA MESSAGING
Food to fit YOU! Through individual counseling, group learning or the media our Dietitians translate nutrition science into practical planning, counseling, and eating! Personalized nutrition, nurturing food relationships, sustainable health.
WHAT STEPS DID IT TAKE TO GET YOU WHERE YOU ARE TODAY?
In 2009 I completed a 5 year BSc in Nutrition from the University of Saskatchewan including a 10 month nutrition internship. My career began as an employee with the Saskatoon Health Region under a variety of settings, including: acute care/clinical nutrition; Primary Health supporting the prenatal population through the Food for Thought and Healthy Mother Healthy Baby programs; Public Health supporting infants and families; long term care supporting adults of all ages.
In 2012 I began to work in private practice, part time, while I continued to work for the health region. I had no idea how to run a business, how to grow a business, or even who my ideal client was. To make a long story short, over the past 6 ½ years I have reflected so much on my education, my goals as a nutrition professional, my personal life goals, who I am, who I want to be, who my ideal clients are, and how I can best serve those clients. Reflection is ongoing, but has been imperative to the growth of the business. In 2014 I quit my day job and committed myself 100% to the business. Food to Fit has grown to include a small team of full time and part time dietitians, but not without incredible frustrations, long hours, and learning from mistakes along the way.
WHY DO YOU DO WHAT YOU DO?
My approach to nutrition counseling and messaging has changed over the years as I learn and grow from my clients, but my vision was truly what pulled me into private practice:
Bridging gaps in health care, bringing nutrition services to those who may not have access to a Registered Dietitian within the public system;
Building relationships with health professionals, athletic trainers, and local vendors in order to best serve and support our clients;
Advocating against diet culture and weight loss promotion along with the physical and emotional damage that dieting perpetuates;
Fostering healthy relationships with food and our bodies to instill self confidence, self worth, and improved wellness (whatever that may look like to the client);
Supporting clients with confidence around food choices, preparation, and cooking as tools to achieve and maintain their best health, wellness, and performance
WHY DO OTHERS CARE?
People want to feel better in their bodies. They want to better manage their chronic condition, or their medical diagnosis. People want to better understand their bodies and the role that food plays. People are scared but curious about reconnecting and finding peace with their body. Ultimately people want to feel confident and comfortable with their food choices and they way they eat.
HOW DO YOU STAND OUT IN YOUR FIELD?
Having a science-based background, I understand how to navigate nutrition research and make sense of scientific journal articles. Seven years of experience in the media (television, radio, print, and blogging), has taught me how to break down complex research into nutrition messaging that is tangible and realistic. I am able to paint a picture to my audience about what we do understand from the research, and what we don’t yet know.
As a registered professional I am mandated to protect the public and to work within a code of ethics. I have 10 years of experience in the field, and have developed relationships with health professionals both within the public health care system and within the community. Thus, I know how to help my clients navigate the system and get the support they need from others.
My greatest success is that I have come to learn that every client brings important, lived experiences and perspectives to our sessions. I aim to hear their story and understand, truly, where they’re coming from.
Finally, I lead a team of top nutrition professionals with expertise in various areas of nutrition, so I can best match inquiring clients with the most appropriate dietitian to support them.
WHAT IS YOUR NUMBER ONE WAY TO GET INSPIRED?
I tend to look inward and reflect on where I’m at in my own life journey and personal growth. This may or may not relate to my relationship to food and my body, and to how I eat.
I am incredibly inspired by my clients who come to sessions somewhat vulnerable but willing to open up and to share their experiences. I learn so much from my clients.
There are so many incredible anti-diet dietitians that I follow on social media whom I learn from every day.
WHAT NEEDS REVAMPING IN YOUR LIFE OR CAREER RIGHT NOW?
Efficiency, time management, marketing, and business planning.
WHEN AND WHERE DO YOU WORK BEST?
On a patio, overlooking a beautiful landscape such as a mountain view or the ocean! But in reality, I get most of my work done at the office, at a coffee shop, or in the evening with a cup of tea after the baby goes to bed. I need variety to be efficient.
WHAT ADVICE WOULD YOU GIVE YOUR YOUNGER SELF?
It is okay to fail, and it is okay to make mistakes. Learn from mistakes, but don’t beat yourself up. Continue to work from a place of empathy and good intention.
No matter what opportunities arise, remain grounded in your business philosophy and vision, and turn down work that doesn’t align.
WHY TYPE OF COLLABORATIONS ARE YOU INTERESTED IN?
Family doctors or gastroenterologists diagnosing patients with functional and mechanical gut disorders (e.g. Irritable Bowel Syndrome; celiac disease; Crohn’s; Colitis; SIBO).
Family doctors, other health care providers and new moms seeking support with introducing solid foods to their infant.
Other local health professionals and the general public interested in the non-diet or a Health at Every Size approach to wellness.